Why it worked
The video capitalizes on fan engagement by offering a personalized digital collectible tied to a music release. The step-by-step tutorial format, combined with the visual appeal of creating a custom ID, makes it highly shareable within fan communities.
Summary
This video demonstrates how to create a personalized Stray Kids 'This & That' ID by pre-saving music on Spotify or Apple Music, visiting a specific website, uploading a photo, entering a name, and then downloading or taking a screenshot of the final ID. The process involves navigating through a website, interacting with app prompts, and finally saving the generated image.