Loading video…
All breakouts
210Silent UGCOther hookEcommerce
Hook
My Bank
@lamsalaakash
7.6K followers · usually 3.4K views a post
Views
700.4K
Likes
4.5K
Comments
88
Shares
561
View velocity
+82.9K views over 7.4d · ~11.2K/day · 7 observations
Promoted product
My Bank
Why it worked
The video likely worked due to its satisfying ASMR-like quality of money being fed into the "bank" and the visual appeal of saving money. The clear branding of "My Bank" also makes it easily searchable for interested viewers.
Summary
A person repeatedly inserts Japanese 1000 yen bills into a "My Bank" ATM-style piggy bank. The bills are fed into a slot on the front of the device, and the machine appears to accept them.
Structure
- 1Show the "My Bank" piggy bank.
- 2Insert a 1000 yen bill into the slot.
- 3The bill is accepted by the machine.
- 4Repeat the process with multiple bills.
- 5Show the "My Bank" branding on the device.
Product placement
My Bank: This is a brand name on the product itself. It appears on the product and is visible throughout the video. Removing it would not change what happens in the video.
On-screen text
My Bank
Original caption
#savingmoney
More from @lamsalaakash
More breakout videos from this creator.
