Why it worked
The video taps into the cultural significance of 'parcel lebaran' during Eid, a popular gifting tradition. The ASMR unboxing format and the visually appealing presentation of the paper-crafted items likely contributed to its engagement.
Summary
The video shows a "parcel lebaran" (Eid gift basket) filled with various snack and drink items. The creator unboxes and handles each item, showcasing the packaging. The video is presented as a tutorial and includes ASMR elements.
Product placement
Arden (snack brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Roma Biskuit Kelapa (biscuit brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Astor (snack brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Nabati (snack brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Doritos (snack brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Aqua (water brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
C100 (drink brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Nexter (snack brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)
Maryan Melon (drink brand, acts - packaging is shown and handled, implies it is part of a gift basket, removing it would change the contents of the basket)