I don’t know why more people don’t have this!

@pithandstem

26.5K followers · usually 4.2K views a post

Views

240.1K

Likes

3.6K

Comments

50

Shares

1.9K

SoundTikTok sound · original sound - pithandstem

Promoted product

Pith & Stem

Discover premium wall-mounted folding desks and hidden home office furniture from Pith & Stem. Space-saving designs handcrafted in Britain.

Why it worked

The video effectively demonstrates a practical and space-saving solution for home offices, appealing to a common need for multi-functional furniture. The 'soft sell' approach, focusing on the product's utility and convenience, makes it relatable and desirable without being overly aggressive.

Summary

The video showcases a wall-mounted folding desk that transforms into a complete workstation in seconds. It highlights the desk's functionality for working and then neatly folds away, saving space.

Structure

1Introducing the problem of not having a space-saving workstation.
2Demonstrating the folding desk opening into a workstation.
3Showing the desk in use with a laptop and monitor.
4Demonstrating how to pack away and close the desk.

Original caption

I don’t know why more people don’t have this! #desk #homeoffice #wfhsetup #desktour #Home

More from @pithandstem

Product placement

Pith & Stem (ACTS - it is the product being demonstrated and sold, its interface is operated, and a visible result comes from it; removing it would change what happens in the video)

Call to action

Shop below

On-screen text

why have opens workstation seconds you're everything close It's and Stem.

Transcript

I don’t know why more people don’t have this! It opens into a complete workstation in seconds and when you're done, you pack everything away and close it up. It's the drop top by Pith and Stem.