Celebrities I have given my award winning mascara to

@meganbossbabes

5.6K followers · usually 2.2K views a post

Views

22.8K

Likes

943

Comments

13

Shares

11

SoundTikTok sound · original sound - djamplitudemixes

Promoted product

Award winning mascarahttps://www.bybabes.co.uk/ ↗

Why it worked

The post leverages social proof by associating the product with celebrities and notable figures, creating intrigue and aspiration. The creator's personal anecdotes and confident "create my own luck" message add a layer of personal branding and relatability.

Summary

The creator showcases several celebrities and acquaintances, implying they have all received her award-winning mascara. She shares anecdotes about how these individuals came to possess her product, suggesting its desirability and widespread use among notable figures.

Structure

1Introduction of award-winning mascara given to celebrities
2Afnan Khalifa receiving the mascara
3Shelby Sapp and a story about meeting someone who knew her
4Zoe Rae and a story about paying for her bill
5Forbes Riley and meeting a billionaire at a party
6Creator's philosophy on creating luck

Product placement

Original caption

@By Babes #girlboss #mascara #beauty #entrepreneur

More from @meganbossbabes

More breakout videos from this creator.

Award winning mascara (ACTS - creator claims to have given it to celebrities, implying it's a product she sells and is successful; removing it would change the premise of the video) By Babes (APPEARS - creator's brand name, appears on the car's license plate, but the car itself is not the product being promoted; removing it would not change the premise of the video) By Babes (ACTS - creator's brand name, appears in the bio link and is the title of the linked page, which is for "UK's #1 Lash Growth Serum & Mascara"; removing it would remove the destination for the promoted product)

Call to action

DM me

On-screen text

Celebrities I have given my award winning mascara to Afnan Khalifa It's literally in her hand here Shelby Sapp SHELBY SAPP'S WOMEN &alth 026 I met someone in a coffee queue who I gave one and she said she knew Shelby so she would give her one also! Zoe Rae I sat behind her in a restaurant and paid for her bill and asked for her to DM me Forbes Riley A US billionaire I met at a great gatsby theme party People call me lucky, but I create my own luck