Why it worked
The video taps into a relatable aspiration of financial success and making up for past limitations, using a strong visual of wealth (a large stack of cash) to capture attention.
Summary
The video shows a person fanning a large stack of cash. The on-screen text states they are "popping it" in senior year for the times they couldn't in freshman year.
Structure
- 1Person appears with a large stack of cash.
- 2Person fans the cash.
- 3Person looks at the camera.
- 4Person continues to fan the cash.
- 5Person smiles and fans the cash.
On-screen text
ima pop it this senior year for the times i couldn't in freshman ✌🏾💯