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26.5Silent UGCOther hookLifestyle
Hook
SQUISHY HUNTING @
@kcsqwuishies
7.3K followers · usually 13.4K views a post
Views
331.9K
Likes
11.2K
Comments
111
Shares
5.5K
Promoted product
Squishies (specifically Easy Squeezy Super Cheesy, Sugar Swaps Axolotl, and Tabalicious Bento)
Why it worked
The video taps into the popular trend of "squishy hunting" and showcases desirable, visually appealing products in a retail environment, appealing to collectors and impulse buyers.
Summary
The video shows a person hunting for squishies at an SM Department Store. It highlights various squishy toys available, including axolotl, gumdrop, and bento box designs, and specifically mentions finding the "cheese squishy". The price range for these items is also provided.
Structure
- 1Introduction to squishy hunting at SM Department Store
- 2Showcasing various new squishy toys (axolotl, gumdrop, bento)
- 3Highlighting the "cheese squishy" find
- 4Mentioning the price range of the squishies
Product placement
Original caption
FINALLY FOUND THE CHEESE SQUISHY @ SM Department Store! they also have new axolotl and gumdrop squishies! #squishyhunting #squishyphilippines #squishy #xyzbca #fyppppppppppppppppppppppp
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