Why it worked
The video leverages the popular ASMR and squishy toy trend, combined with a "recommendations vs. don't recommend" format, which provides clear value to viewers interested in purchasing these items from Shein. The inclusion of product codes further enhances its utility.
Summary
The creator reviews various squishy toys purchased from Shein, indicating which ones they recommend and which they do not. They demonstrate the texture and squishiness of each item, providing product codes for the recommended ones.