Why it worked
The video likely performed well due to the popular 'dupe' trend in beauty content, offering a high-value proposition (similar scent for a fraction of the price) that resonates with budget-conscious consumers.
Summary
The creator showcases two perfumes, Khamrah by Lattafa and Hamza, highlighting that Hamza is a budget-friendly dupe for Khamrah. She emphasizes their similar scent profiles and longevity, despite a significant price difference.