This is my formal apology.

@spencer.barbosa

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SoundTikTok sound · original sound - spencer.barbosa

Promoted product

White Fox Boutique

Shop the latest in clothes, shoes & accessories online from iconic Australian brand White Fox Boutique. Afterpay available and express shipping worldwide.

7 videos5 creators

Why it worked

The creator leverages a 'leak' of a confidential sale to create urgency and excitement, encouraging immediate action from her audience.

Summary

The creator apologizes for leaking a confidential sale from White Fox Boutique. She announces that White Fox is offering 40% off everything for a limited six-hour period on August 10th, and has already prepared her cart to avoid items selling out.

Structure

1Apology for leaking sale
2Revealing the sale details
3Explaining the urgency
4Showing preparedness

Original caption

turns out the sale was confidential (sorry @White Fox Boutique ty for being understanding😭) the secret is out I guess !! 40% OFF EVERYTHING FOR 6 HOURS ONLY AUGUST 10th at 4pm et #girls #shopping #whitefoxpartner

More from @spencer.barbosa

Product placement

White Fox Boutique (ACTS - it is the brand of clothing being discussed and promoted, and its sale is the subject of the video. Removing it would change the video's purpose.)

Call to action

40% OFF EVERYTHING FOR 6 HOURS ONLY AUGUST 10th at 4pm et

On-screen text

CONFIDENTIAL DON'T SHARE

Transcript

This is my formal apology. My confidential. Don't share. Right. So yesterday I leaked a White Fox sale. I assumed if they sent it to me, it was public information. They probably wanted it online. So as I sit here right now in my cute little White Fox outfit. I'm so sorry White Fox. I suck at keeping secrets, especially when it's um shopping secrets. 40% off. White Fox is doing a 40% off sale. Like 40% off everything and it's only six hours. The sale is Monday August 10th. It's only six hours and I've already prepared my cart because I don't want anything to go out of stock. White Fox, you know what? Sorry, but you're also welcome. I pre-warned everybody. Thank you.