This is my formal apology.

@spencer.barbosa

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Promoted product

White Fox Boutique

4 videos2 creators

Why it worked

The creator leverages a 'leak' of a confidential sale to create urgency and excitement, encouraging immediate action from her audience.

Summary

The creator apologizes for leaking a confidential sale from White Fox Boutique. She announces that White Fox is offering 40% off everything for a limited six-hour period on August 10th, and has already prepared her cart to avoid items selling out.

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Transcript, structure and on-screen text

5 beats, a 125-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

turns out the sale was confidential (sorry @White Fox Boutique ty for being understanding😭) the secret is out I guess !! 40% OFF EVERYTHING FOR 6 HOURS ONLY AUGUST 10th at 4pm et #girls #shopping #whitefoxpartner