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32.1Talking HeadOther hookEntertainment
Hook
Not the Madden brothers
@jezziejo
16.2K followers · usually 1.7K views a post
Views
53.1K
Likes
2.4K
Comments
171
Shares
172
Promoted product
Veeps
Why it worked
The video taps into a strong sense of community and outrage within the music scene by highlighting perceived hypocrisy and the negative impact on independent journalism. The creator's passionate delivery and direct address to the issue likely resonated with viewers who share similar concerns.
Summary
The creator discusses how the Madden brothers' company, Veeps, has acquired and subsequently laid off employees from several music publications. This action is criticized for contradicting the values the Madden brothers previously espoused and for resulting in the loss of independent music journalism.
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Transcript, structure and on-screen text
5 beats, a 55-word transcript and 11 lines of on-screen text — the parts you need to write your own version.
Original caption
@jezziejo🖤🦋: Veeps the company, the Madden brothers own, has spent the last few years buying up music publications. Such as Brooklyn vegan. Revolver. And alternative press etc. veep partnered with live nation and yesterday made the decision to gut all those music publications. Every single one of the employees from those publications that got laid off yesterday. Decades of independent music journalism within scene gone.
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