The Perfect Night at the Pool ft. owala

@karlieplace

1.0M followers · usually 14.3K views a post

Views

102.4K

Likes

210

Comments

3

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0

SoundTikTok sound · original sound - karlieplace

Promoted product

Owala FreeSip Sway

2 videos2 creators

Why it worked

The video uses a visually appealing aesthetic and a step-by-step format to showcase a desirable lifestyle, subtly integrating the product as an essential part of that experience. The focus on relaxation and enjoyment makes the product aspirational.

Summary

The video showcases a perfect night at the pool, following six steps: refilling an Owala water bottle, choosing a sunbed, hydrating, admiring the views, going for a swim, and relaxing. The Owala water bottle is featured throughout the video.

Structure

1Refill Owala bottle
2Choose a sunbed
3Hydrate
4Admire the views
5

Original caption

Enjoying the second half of summer at the Pool with @Owala! Owala is having a back to school sale for 20% off sitewide until Aug 8th ★ #owalaambassador

More from @karlieplace

Product placement

Owala: ACTS - This is a water bottle that is shown being refilled, carried, and used by the creator. Its branding is visible. Removing it would change the video's focus. Owala: APPEARS - The brand name is visible on the tote bag. Removing it would not change what happens in the video.

On-screen text

The Perfect Night at the Pool ft. owala step 1 Refill my FreeSip® Sway step 2 Choose a sun bed step 3 Hydrate, duh step 4 Admire the views step 5 Go for a swim step 6 Kick back and relax