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9.9Talking HeadContrarian hookCreator Economy
Hook
I used to think being organised
@yxsf.m0
174.3K followers · usually 120.7K views a post
Views
1.2M
Likes
119.7K
Comments
439
Shares
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Why it worked
The video uses a relatable and humorous take on a common struggle, making it highly shareable. The creator's direct address and the concise, punchy on-screen text create an engaging and easily digestible message.
Summary
The creator reflects on their past belief that organization would solve all their problems. They now realize they have 'organized problems' and their professional life is falling apart.
Structure
- 1Past belief about organization
- 2Current realization of 'organized problems'
- 3Professional life falling apart
On-screen text
I used to think being organised
will solve my problems.
Now I have organised problems.
My life is falling apart professionally.
Transcript
I used to think being organised will solve my problems. Now I have organised problems. My life is falling apart professionally.
Original caption
Mousawi's pro tip.
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