I have some really good news and some really bad news for you guys.

@caseykellyfit

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SoundTikTok sound · original sound - Chingizkhan

Promoted product

YoungLA

YoungLA is offering the latest and most trendy lifestyle clothes for men and women. Get the huge range of bodybuilding shorts, sweatpants, gym shorts at the affordable price. Our goal is to create the best combination of comfort and style for customers.

5 videos4 creators

Why it worked

The video leverages a common creator pain point (excess inventory) and turns it into a positive event for the audience by offering discounted items and a charitable donation. The inclusion of a raffle and other vendors adds further incentive to attend.

Summary

The creator is holding a sale of YoungLA apparel, with items priced between $10 and $15. All proceeds will go to a Christian Mission. The sale will take place at Crush-a-Colosseum in Mooresville, NC, on Saturday from 10 AM to 2 PM, and will also feature free day passes, samples, and other vendors.

Structure

1Announce good and bad news
2Showcase excess YoungLA inventory
3Announce raffle and charity proceeds

Original caption

Send this to the homie you’re PU with

More from @caseykellyfit

Product placement

YoungLA (apparel brand): ACTS - it is the brand of clothing being sold. Removing it would change what happens in the video. Looney Tunes (cartoon franchise): APPEARS - it is a graphic on a box. Removing it would not change what happens in the video. Christian Mission (charity): APPEARS - it is mentioned as the recipient of proceeds. Removing it would not change what happens in the video.

Call to action

Come out and support for charity. It's at Crush-a-Colosseum in Mooresville, North Carolina this Saturday, 10 AM to 2 PM. Free day passes, free samples, many other vendors.

On-screen text

Dirt Cheap YoungLA M-XL sizes $10 Shirts/Tanks/Shorts $15 Hoodies/Sweats $10 Raffle Entry Fee All Proceeds to Christian Mission 131 Crosslake Park Drive Mooresville, NC 28117 10am-2pm Free Day Passes Free Samples Many Other Vendors

Transcript

I have some really good news and some really bad news for you guys. Bad news first. I have way too much YoungLA. I have way too much YoungLA. Good news, it's all going to you guys. Just watch this video, you'll know exactly how to get it. I'm not kidding. I have way too much. These boxes are absolutely full with so many different things. Hoodies, shirts, jackets, sweats, literally filled to the brim, even the newest drop. The Looney Tunes drop. I have so much of everything. And that's not all because I'll also be raffling away $1,000 worth of YoungLA gift cards, two $250 gift cards and one $500 gift card. All the proceeds are going to charity. Each item will be $10 to $15. And it will be at this location at this time. This Saturday, 10 AM to 2 PM. It's at Crush-a-Colosseum in Mooresville, North Carolina. And they're having free day passes, free samples, many other vendors. It's one of my favorite gyms of all time. There's a bunch of other vendors. If you want to come out and support for charity. I'll see you there.