#AveenoPartner

@yejee.lee

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Promoted product

Aveeno Positively Radiant Vitamin C Serum

Therapeutic solutions powered by nature’s best ingredients that nurture and care for skin. Learn how you can count on AVEENO® and our products.

2 videos2 creators

Why it worked

The video effectively combines a personal recommendation with educational content about Vitamin C and its derivatives, making the product seem both desirable and scientifically sound. The creator's relatable approach and clear demonstration of the product's benefits, especially for sensitive skin, likely resonated with viewers.

Summary

The creator introduces the Aveeno Positively Radiant Vitamin C Serum, highlighting its benefits for sensitive skin. She explains its formulation with a stabilized vitamin C derivative and niacinamide, emphasizing its gentleness and effectiveness in brightening and protecting the skin.

Structure

1Introduction to the importance of Vitamin C serum
2Explanation of why pure Vitamin C can be harsh
3

Original caption

#AveenoPartner The NEW @Aveeno Positively Radiant® Vitamin C Serum is my new go-to for sensitive skin! It’s lightweight, not sticky, and leaves my skin feeling hydrated and stronger with a healthy-looking glow. Shop it on Amazon!

More from @yejee.lee

Product placement

Aveeno (brand): Appears as a watermark and on product packaging. Removing it would not change what happens in the video. Aveeno Positively Radiant Vitamin C Serum (product): Acts as the subject of the video. The creator demonstrates its use and discusses its benefits. Removing it would fundamentally change the video's content.

Call to action

Shop it on Amazon!

On-screen text

#AveenoPartner Potentially Radiant Vitamin C Serum Skin benefits of vitamin C Visibly smooths and evens 4. Potential Functions of Vitamin C in the skin The high concentration of vitamin C in the skin indicates that it has a number of important biological functions that are relevant to skin health, based on two key areas: vitamin C formation, attention has been focused on collagen formation and antioxidant protection; however, evidence is emerging for other activities. Harvest Publishing Skin benefits of vitamin C A few clinical studies have demonstrated that vitamin C can improve wrinkles. One study showed that daily use of a vitamin C formulation for at least three months improved the appearance of fine and coarse wrinkles of the face and neck, as well as improved overall skin texture and appearance. Because it's a powerful antioxidant that brightens skin. But pure vitamin C can be harsh on sensitive skin. That's why Aveeno, a trusted name in sensitive skincare, created this new Aveeno® Positively Radiant® Vitamin C Serum Positively Radiant® Vitamin C Serum. Instead of pure vitamin C it uses a stabilized derivative called vitamin Cg. Gentler and more suitable for sensitive skin. It's combined with nacinamide to smooth and even out skin tone and has antioxidant oat to defend against things like pollution and UV exposure. This combination actually has greater antioxidant properties than 15% pure ascorbic acid. I like how it's lightweight and hydrating. Also keeps my skin glowing and protected. I recommend using this in the daytime followed by SPF and it's now available on Amazon, so go check it out!

Transcript

If there's one product I wish I'd use consistently in my 20s besides sunscreen, it's a vitamin C serum. Derms recommend it because it's a powerful antioxidant that brightens skin. But pure vitamin C can be harsh on sensitive skin. That's why Aveeno, a trusted name in sensitive skincare, created this new Aveeno® Positively Radiant® Vitamin C Serum. Instead of pure vitamin C, it uses a stabilized derivative called vitamin Cg. Gentler and more suitable for sensitive skin. It's combined with niacinamide to smooth and even out skin tone and has antioxidant oat to defend against things like pollution and UV exposure. This combination actually has greater antioxidant properties than 15% pure ascorbic acid. I like how it's lightweight and hydrating. Also keeps my skin glowing and protected. I recommend using this in the daytime followed by SPF. And it's now available on Amazon, so go check it out!