People think earning $20,000 a month automatically means you're rich.

@australiainbrisbane

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SoundTikTok sound · original sound - kitsch.fx

Why it worked

The video resonated with viewers by presenting a relatable and often surprising financial reality, using a clear, text-heavy format to illustrate common expenses that can erode high incomes, prompting engagement through shared experiences and discussions about personal finance.

Summary

This video breaks down the monthly expenses of someone earning $20,000 after tax, illustrating that despite a high income, significant expenses leave very little disposable income. The video lists various costs including mortgage, groceries, childcare, loans, and living expenses, concluding with a stark reminder of how quickly money can be spent.

Structure

1Introduction to the premise of high income not equaling wealth
2Listing of after-tax income
3Detailed breakdown of monthly expenses
4Calculation of remaining funds
5Concluding statement on financial reality

On-screen text

People think earning $20,000 a month automatically means you're rich. After Tax: $14,520 Mortgage: $4,500 Groceries: $1,600 Childcare (2 kids): $2,500 Car Loan: $1,200 Fuel: $700 Rego & Car Insurance: $500 Health Insurance: $300 Electricity, Gas & Water: $500 Internet & Mobile: $200 Eating Out: $600 Credit Card/Personal Loan: $900 Super/Investments: $1,000 Congrats... You have $20 left.