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32.3Talking HeadStory Open hookLifestyle
Hook
30 years of being Australian and TODAY
@australiainbrisbane
12.0K followers · usually 12.9K views a post
Views
416.9K
Likes
4.9K
Comments
218
Shares
958
Why it worked
The video likely resonated due to a relatable "mind-blown" moment about a common brand, tapping into shared cultural knowledge and surprise.
Summary
The creator, after 30 years of being Australian, has a realization that the store 'Big W' actually stands for 'Big Woolworths'. The video shows the exterior of a Woolworths supermarket.
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Transcript, structure and on-screen text
4 beats and 4 lines of on-screen text — the parts you need to write your own version.
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