NEW HIKING SHOES

@natvnk

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47.0K

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3.5K

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SoundTikTok sound · Kirarin glitter star Glocken 5

Promoted product

Merrell Moab 3

Why it worked

The video taps into the popular 'gorpcore' fashion trend and leverages user-generated content by showcasing a highly-researched and positively reviewed product. The creator's genuine enthusiasm and the visually appealing colorway make the product desirable.

Summary

The creator unboxes a pair of Merrell Moab 3 hiking shoes in a taupe and pink colorway. After researching various options, she chose Merrell due to consistent positive reviews and decided to go with this specific colorway, which she is obsessed with. She plans to test them on a 9-mile hike and will share her experience.

Structure

1Introduction of new hiking shoes
2Research and decision to buy Merrell
3Unboxing and showcasing the colorway
4Expressing obsession with the shoes
5

Original caption

let’s unbox my @merrell moab 3’s!! this colorway is everything 🤎🌷🥾🌸 #hikingshoes #Hiking #hikingoutfits #gorpcorefashion #fyp

More from @natvnk

Product placement

Merrell (ACTS): The brand name is visible on the shoe box and the shoe itself. The video is an unboxing and review of Merrell hiking shoes, demonstrating their appearance and features. Removing the name would change what happens in the video as the product would be unidentifiable.

On-screen text

NEW HIKING SHOES

Transcript

I recently got it it's hiking and I've been doing so much research on different hiking shoes and it seems like Merrell was a very consistent choice throughout. There's so many good reviews on this shoe so I decided to go with it and I was able to get my hands on the cutest colorway. So let me show you guys. Are you kidding? It's like this taupe color with little hints of pink throughout. I'm literally obsessed. I actually really wanted the boot version of this with they didn't have this colorway. But after so much research people kept saying that this was their tried and true and has lasted them years and is just their go-to for hiking. So I decided to go with it. And I'm just obsessed with this colorway. But yeah, I'm going on my first hike today. I think it's about 9 miles. So I'm gonna try these out and I'll let you guys know.

adding my @rhode skin highlight milk to everything from now on #rhode #rhodeskin

45.0

127.5K4.1K34

rhode pocket blush & highlight milk

Bragg Organic Oil-Free Vinaigrette