Why it worked
The video leverages a popular visual trend (heart-shaped hair art in black and white) and provides a clear, albeit silent, demonstration of how to achieve it using a widely accessible editing app (CapCut), making it easily replicable and shareable.
Summary
The video shows a split screen. On the left, a black and white image of a woman with heart-shaped hair is displayed. On the right, a woman is demonstrating how to create this effect using a phone, showing the CapCut app interface. The video implies that this trend involves styling hair into hearts and using black and white filters.