Why it worked
The video uses a common TikTok trend of showing off a new purchase, combined with humor and relatable reactions to create engagement. The use of on-screen text and popular reaction memes likely contributed to its reach.
Summary
The creator excitedly shows off their new "itel a90 phone" after 6 years, highlighting its "high technology". The video then cuts to various reaction shots questioning "What phone?" before ending with a crying face and broken heart emoji.
Structure
- 1Excitedly announces new phone
- 2Shows off the phone and its features
- 3Questions about the phone
- 4Disappointment/humor
Product placement
itel a90 phone: ACTS - it is the subject of the video, the creator is showing it off and talking about it. Removing it would change the video.
iphone: APPEARS - the creator is holding an iPhone in the later part of the video, but it is not the focus and not being used or discussed. Removing it would not change the video.