The new and exclusive dumpling crew is on its way to Five Below

@fivebelow

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below Dumplings

2 videos

Why it worked

The video uses cute, animated characters and a playful narrative to generate excitement for a new product line, making it shareable and appealing to a broad audience.

Summary

This video showcases a collection of animated dumplings, each with a unique name and description, traveling in a pink convertible. The dumplings are presented as exclusive new items arriving at Five Below stores.

Structure

1Introduction of the dumpling crew on a road trip
2Showcasing individual dumplings with descriptions (Fall Leaves, Gummy Bear, Pork Bun, Cherry Blossom, Angry Glitter)
3The dumpling crew has arrived
4Call to action to get them exclusively at Five Below

Product placement

Five Below (ACTS - a retail store where products are sold; removing it would change the video's message about where to buy the products)

Original caption

New exclusive dumplings are hitting the road, coming to a store near you soon! 👀🚗 #FiveBelowDumplings #Squishies

More from @fivebelow

Call to action

Get them exclusively at Five Below

On-screen text

The new and exclusive dumpling crew is on its way to Five Below Fall Leaves Brown, glittery, and bringing cozy vibes wherever it goes. Gummy Bear Bright, colorful, and powered by sugar and squishes. Pork Bun Soft, squishy, and always thinking about the next snack. Cherry Blossom Cherry scented, extra sparkly, and always the center of attention. Angry Glitter Always wearing a grumpy face, but secretly one of the softest squishes around. The new dumpling crew has arrived Get them exclusively at Five Below