The video likely worked due to the use of trending hashtags related to a popular movie and a recognizable theater chain, combined with a relatable scenario of being in a public space.
Summary
The video shows a person walking through a movie theater lobby, with various people and movie posters visible. The creator uses hashtags related to Spider-Man and Harkins Theatres.
Structure
1Walking through movie theater lobby
2Showing various people and movie posters
3Creator uses relevant hashtags
Product placement
Harkins Theatres: APPEARS - a movie theater chain. Removing it would not change what happens in the video.
On-screen text
It was instantaneous, that’s what made it so scary.
#spidermanbrandnewday #jeangrey #harkins #fyp #brandnewday
@Spider-Man Movie
@Harkins Theatres
Transcript
It was instantaneous, that’s what made it so scary.
Original caption
It was instantaneous, that’s what made it so scary. #spidermanbrandnewday #jeangrey #harkins #fyp #brandnewday @Spider-Man Movie @Harkins Theatres