Yall don't know bout that old Kevin Gates

The creator taps into nostalgia and a sense of shared, niche knowledge among fans of a particular artist. By contrasting popular perception with a deeper, older connection, they create an 'insider' feeling that resonates with viewers who share that specific taste.

The creator is discussing different eras of Kevin Gates' music, contrasting what they believe the general audience knows with their own preferred, older style. They express that while others might know him from his more recent work or specific incidents, they personally associate him with his earlier "BW" (Bread Winners Association) era.