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13.6Talking HeadProblem Callout hookLifestyle
Hook
We have to move again
@hoogie_bear_
560.6K followers · usually 7.4K views a post
Views
99.8K
Likes
3.4K
Comments
194
Shares
19
View velocity
+3.0K views over 11.8d · ~252/day · 11 observations
Why it worked
The creator uses a relatable and surprising personal anecdote about an unexpected move to engage viewers. The emotional element of being forced to move, combined with the unexpected nature of the situation, likely resonated with a broad audience.
Summary
The creator is unexpectedly having to move out of their rental home because the neighbor who bought the house decided not to renew their lease. Although the new landlord is allowing them to leave early without penalty, the creator is unhappy about the situation.
Structure
- 1Unexpected move announcement
- 2Reason for move: neighbor bought the house
- 3Landlord's decision not to renew lease
- 4New landlord's offer of early exit
- 5Creator's frustration and reluctance to move
Transcript
We have to move again and you guys are never gonna guess why My neighbor bought my house knowing that we planned on being here for four to five years my landlord my original landlord might do because now we have a new one new we planned on being here for three to five years and no I did not sign a three year lease because I really didn't think that somebody would intentionally lease you a house knowing they're not gonna resign when you said you wanted to resign but that's not what happened they did sell my house and my neighbor bought it the neighbor who knows me personally love that so I guess be prepared for some moving content And one more thing one more thing No one told us No one gave us any warning It's not like we knew months ago that they were putting the house for sale or that they were talking about selling our house No I got an email the day they closed And then four business days later I got an email from our new landlord letting me know that they weren't going to renew our lease But she's letting us out early without penalty just in case that something we want to do which is great I guess But I didn't want to move
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