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73.2Talking HeadStory Open hookConsumer Apps
Hook
HE DON'T
@imedicrepair
391.3K followers · usually 55.6K views a post
Views
3.7M
Likes
192.6K
Comments
172
Shares
463
View velocity
+985.2K views over 19.5d · ~50.4K/day · 7 observations
Promoted product
iPhone
Why it worked
The video demonstrates a common problem (broken phone) and a satisfying solution (repair), making it relatable and engaging. The interaction with the customer adds a human element and a clear transaction.
Summary
The creator shows a water-damaged iPhone and then proceeds to repair it. After the repair, the creator interacts with a customer to process payment via Apple Pay.
Structure
- 1Showing the damaged iPhone
- 2Diagnosing water damage
- 3Repairing the iPhone
- 4Processing payment
- 5Customer interaction and departure
Product placement
iPhone (appears, is operated, result is shown, is discussed) - This is the device being repaired. Removing it would change the video's subject. Apple Pay (appears, is used for payment) - This is a payment method. Removing it would change the transaction process. Honda (appears) - This is the car the creator is in. Removing it would not change the video's subject.
Call to action
Wanna pay? How you wanna pay? Apple Pay. Tap, either tap.
On-screen text
Original caption
It was in fact water damaged
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