Loading video…
All breakouts
14.3Silent UGCProblem Callout hookCreator Economy
Hook
shirt too small
@shotwet
10.7K followers · usually 7.6K views a post
Views
107.8K
Likes
19.0K
Comments
161
Shares
848
Why it worked
The content plays on a common observation about fashion and designer brands, using humor and relatable scenarios to engage viewers. The juxtaposition of ill-fitting clothes with the "designer" label creates a humorous and shareable moment.
Summary
The first slide shows a person wearing a designer shirt that appears too small and pants that appear too big, with text suggesting it's "designer tho". The second slide shows a person in a fluffy green jacket with text stating "Dudes will wear ANYTHING if it's designer".
Structure
- 1Designer shirt too small
- 2Designer pants too big
- 3Designer clothing is a status symbol
- 4Humorous observation about fashion choices
Product placement
CELINE PARIS: it APPEARS as a logo on a t-shirt. Removing it would not change what happens in the video.
On-screen text
shirt too small
pants too big
but its designer tho ...
Dudes will wear ANYTHING
if it's designer 🤣🤣🤣
More from @shotwet
More breakout videos from this creator.
