@chloe.juliett — 152x breakout

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I just made my kids dinner.

@chloe.juliett

101.5K followers · usually 11.4K views a post

Views

1.7M

Likes

189.5K

Comments

3.4K

6.0K

Why it worked

The video effectively uses humor and relatable scenarios to highlight a common societal double standard regarding parenting roles, resonating with a wide audience who have likely experienced or observed similar situations.

Summary

This video highlights the societal double standard in how parenting efforts by mothers and fathers are perceived. It contrasts the minimal recognition given to mothers for essential tasks with the praise showered upon fathers for performing the same duties.

Structure

1Mom makes dinner, society views it as expected.
2Dad makes dinner, society views it as exceptional.
3Mom handles multiple kid activities, society views it as expected.
4Dad takes kids to park, society views it as amazing.
5Mom changes diapers and feeds baby, society views it as expected.
6Dad changes diapers, society views it as heroic.

On-screen text

I just made my kids dinner. How society views moms vs dads Yeah, that's the bare minimum. I just got back from all of my kids sport practices. How society views moms vs dads Yeah, that's the bare minimum. I just set up our 10th playdate for the year. How society views moms vs dads Yeah, that's the bare minimum. I just gave birth, but I'm trying to make dinners and stuff while I change the diapers and do the night feedings. It's just hard. How society views moms vs dads Well, who else is gonna do it? How society views moms vs dads My husband tries to help, but he just doesn't, like, feel comfortable with the baby like I do. How society views moms vs dads Sounds like you have a system that works. How society views moms vs dads I just took my kids to the park. How society views moms vs dads Oh, my god. How society views moms vs dads You're such an amazing dad. How society views moms vs dads No way! How society views moms vs dads Now I'm gonna go make dinner. How society views moms vs dads Your wife is so lucky. How society views moms vs dads Oh, my god. How society views moms vs dads I just took my kids back to school shopping. How society views moms vs dads I didn't even know that was possible for a man to do. How society views moms vs dads My wife just had a baby, so I've been trying to help out more around the house. How society views moms vs dads What did she do to deserve you? How society views moms vs dads I change every poop diaper just so my wife doesn't have to. How society views moms vs dads She sounds like a terrible mother. How society views moms vs dads Oh, my god.