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156OtherOther hookLifestyle
Hook
What I bought
@cozy_by_design
1.4K followers · usually 819 views a post
Views
127.2K
Likes
9.2K
Comments
76
Shares
427
Promoted product
faux florals
Why it worked
The video effectively uses the "what I bought vs. how I styled it" format, which is popular for home decor content. It provides clear visual inspiration by showing both the product in-store and its final placement in a styled setting, appealing to viewers looking for decor ideas.
Summary
The video showcases faux floral stems purchased from Hobby Lobby, highlighting their use in home decor. It transitions from showing the items in-store to demonstrating how they are styled in different arrangements within a home.
Structure
- 1Introduction to shopping at Hobby Lobby
- 2Showcasing purchased fall stems
- 3Styling the stems in a vase on a shelf
- 4Styling the stems in a pitcher on a stool
- 5Showcasing another purchased stem bunch
- 6Styling the second stem bunch in a vase on a dresser
Product placement
Hobby Lobby (ACTS - store where items are purchased, removing it would change the video's narrative of shopping; APPEARS - store logo on building, removing it would not change the video's narrative) Fall Classics (ACTS - brand of the faux florals, removing it would change the video's narrative of the specific items purchased)
Original caption
How pretty are these stems from the fall line at @Hobby Lobby 😍😍😍 #hobbylobby #fallstems #hobbylobbyfinds #fauxflorals #falldecor
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