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25.3Talking HeadOther hookCreator Economy
Hook
VIKTA SHOP
@the_ripley_journals
379.5K followers · usually 36.7K views a post
Views
945.4K
Likes
20.3K
Comments
236
Shares
491
SoundTikTok sound · Funny
Promoted product
The Ripley Journals PET tape collection
Why it worked
The video uses relatable "bloopers" and "making a mess" content, which is often highly engaging on social media. The inclusion of a discount code also incentivizes viewers to check out the promoted products.
Summary
This video shows bloopers from a scrapbook journaling session. The creator is seen struggling with peeling stickers and applying them, with some humorous moments and a discount code for a shop.
Structure
- 1Struggling to peel and apply stickers
- 2Close-ups of hands and tools
- 3Showing different sticker scenes
- 4Cutting and adjusting stickers
- 5Displaying the shop's discount code
Product placement
Original caption
More scrapbook journaling bloopers 🫠 Ripping stickers, making a mess… just a day in the life! #scrapbookjournal #scrapbooking #asmr #bloopers #junkjournal
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