Apple obviously doesn't like when people have their devices for more than a couple years
@johnridgewayagain
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Why it worked
The video taps into a common consumer frustration with planned obsolescence and the perceived greed of large tech companies. The creator's passionate and slightly conspiratorial tone, combined with relatable examples, likely resonated with viewers who feel similarly about their Apple devices.
Summary
The creator suggests that Apple intentionally makes older iPhones perform worse to encourage users to buy new ones, stemming from a place of pride and ego. This strategy is seen as a form of punishment for users who don't immediately upgrade, forcing them to spend more money on new devices.
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Transcript, structure and on-screen text
6 beats, a 550-word transcript and 55 lines of on-screen text — the parts you need to write your own version.
I think Apple gets upset that people don’t want the new products as soon as they come out & so they punish people by making the phones break down once new ones are released #johnridgeway #apple #plannedobsolescence #iphone #fyp