Loading video…
All breakouts
318Talking HeadOther hookCreator Economy
Hook
get dressed with me
@ayumichelsy
8.0K followers · usually 498 views a post
Views
157.0K
Likes
346
Comments
3
Shares
23
Promoted product
Lazada
Why it worked
The video uses a popular 'get dressed with me' format to naturally integrate a shopping haul, making the promotional content feel like a helpful style recommendation rather than a traditional advertisement.
Summary
The creator showcases an elegant outfit composed entirely of items purchased from the Lazada marketplace. She highlights the benefits of shopping through LazMall, such as authenticity guarantees and free shipping, to encourage viewers to shop there.
Structure
- 1Introduction to the outfit
- 2Showcasing individual clothing and accessory items
- 3Highlighting the LazMall benefits
- 4Final look and call to action
Product placement
Lazada: (a) ACTS — the creator displays specific items from the platform, shows the interface with product listings, and explicitly recommends the platform for shopping; (b) none. Removing it would change the video as it is the central platform being promoted. LazMall: (a) ACTS — the creator highlights the '100% Authentic' and 'Free Shipping' badges as reasons to shop; (b) none. Removing it would change the video.
Call to action
check them out on Lazada
On-screen text
get dressed with me
cheap finds from lazada
Original caption
Serving a simple yet elegant look today. 🤍✨ Everything in this outfit is from Lazada, making it so easy to style without breaking the bank. Check them out on Lazada! 💙 #LazadaPH #LazMall #OOTD #FashionFinds #OOTD
More from @ayumichelsy
More breakout videos from this creator.
