Why it worked
The video combines the popular ASMR trend with a relatable shopping haul, making the promotional content feel like a natural part of the creator's lifestyle rather than a forced advertisement.
Summary
The creator performs an ASMR-style snack haul, showcasing various snacks purchased through the Lazada app. She highlights the benefits of shopping on LazMall, such as authenticity guarantees and discounts, while encouraging viewers to shop there.
Structure
- 1ASMR snack unboxing
- 2Demonstrating Lazada app interface
- 3Highlighting LazMall benefits
- 4Eating snacks on camera
- 5Call to action to shop on Lazada
Product placement
(a) Lazada: The app interface is operated to show product listings, prices, and reviews. It acts as the marketplace for the snacks. Removing it would change the video as the creator is demonstrating the shopping experience on this specific platform. (b) Monde Cream Puffs: Appears as a product being unboxed and eaten. (b) Oreo Wafer Roll: Appears as a product being unboxed and eaten. (b) Kettle Korn: Appears as a product being unboxed and eaten. (b) LazMall: Appears as a logo/branding for the marketplace.
Call to action