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5.0Talking HeadPOV / Skit hookEducation
Hook
when i order etsy jewelry in
@elly0tt
2.7K followers · usually 832 views a post
Views
4.1K
Likes
31
Comments
2
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0
Why it worked
The creator uses relatable humor and a common online shopping mishap to connect with viewers. The unexpected juxtaposition of pain and aesthetic appreciation, combined with a touch of resignation, makes the content engaging.
Summary
The creator ordered Etsy jewelry in the wrong size, which caused their ear to swell and hurt. Despite the discomfort and the cost of the non-returnable item, they find the jewelry adorable.
Structure
- 1Ordering jewelry in the wrong size
- 2Realizing the mistake and its consequences
- 3Acknowledging the pain and swelling
- 4Despite the issues, finding the jewelry adorable
Product placement
Etsy: an online marketplace where the creator ordered jewelry. It merely APPEARS as the source of the jewelry, and removing it would not change what happens in the video.
On-screen text
when i order etsy jewelry in
6mm instead of 8mm
because i thought my hoop
before was that size and
the saxophones genuinely
start getting louder
Transcript
my ear is swollen and hurts so bad but the jewelry is adorable and non returnable and $42 so #idgaf
Original caption
my ear is swollen and hurts so bad but the jewelry is adorable and non returnable and $42 so #idgaf
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