pack my lunch with me!

@rileypeyton0

783.0K followers · usually 821.3K views a post

Views

2.2M

Likes

330.8K

Comments

821

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1.9K

SoundTikTok sound · Cooking, bossa nova, adults, light(950693)

Promoted product

Dot's Pretzels

Snack on the sensationally seasoned DOT’S HOMESTYLE PRETZELS. Shop favorites or try out a new flavor.

Why it worked

The video taps into the relatable experience of preparing for a significant life event (last first day of high school) and combines it with the popular 'what's in my bag/lunch' trend, making it highly shareable and engaging for a young audience.

Summary

The creator packs their lunch for their last first day of high school, including various snacks like Dot's Pretzels, pepperoni, pineapple, and a water bottle. The video showcases a typical high schooler's lunch preparation routine.

Structure

1Introduction and pantry raid
2Selecting snacks: slim jims, fruit roll-ups, rice krispies, cereal bar
3Trying new snack flavors: Dot's Pretzels
4Packing main items: pepperoni, pineapple, and an ice pack

Original caption

pack my lunch with me for my last first day of school! @target @Dot’s Pretzels @Hotfries @ALDI USA @Fruit Roll-Ups @Slim Jim @Kellogg’s Rice Krispies @KelloggscerealUS

More from @rileypeyton0

Product placement

Target: appears as a brand mentioned in the caption, removing it would not change what happens in the video. Dot's Pretzels: acts as a snack food, the creator shows and packs it into the lunchbox, removing it would change what happens in the video. Hot Fries: acts as a snack food, the creator shows and packs it into the lunchbox, removing it would change what happens in the video. ALDI USA: appears as a brand mentioned in the caption, removing it would not change what happens in the video. Fruit Roll-Ups: acts as a snack food, the creator shows and packs it into the lunchbox, removing it would change what happens in the video. Slim Jim: acts as a snack food, the creator shows and packs it into the lunchbox, removing it would change what happens in the video. Kellogg's Rice Krispies: acts as a snack food, the creator shows and packs it into the lunchbox, removing it would change what happens in the video. Kellogg's Cereal: appears as a brand mentioned in the caption, removing it would not change what happens in the video.

On-screen text

pack my lunch with me!

Transcript

pack my lunch with me for my last first day of school! Okay, welcome to my pantry. I'm gonna pack some slim jims, a fruit roll up, a rice krispie treat, a cereal bar. And then I'm gonna try these dots. I've never had these flavors, but all dots are really good. And you guys always ask me what drink I'm taking. I always have my water bottle, which is in a wallah and it's always filled with water. Lastly, I'm gonna pack my hot fries. And you guys, I literally love pepperoni. I'm also gonna put some pepperoni in there. I think that this is open already. I literally love pepperoni. Also, don't mind my hair. I haven't brushed it out yet because I don't want my curls to fall. But I am going. So don't worry about that. I'm also putting some pineapple in there as my fruit. And then I have this ice pack. Lastly, I'm gonna pack my hot fries, cereal bar, rice krispie treat, fruit roll up. Slim Jim. And lastly, I'm gonna pack some dots. I've never had these flavors, but all dots are really good. And you guys always ask me what drink I'm taking. I always have my water bottle, which is in a wallah and it's always filled with water. Lastly, I'm gonna pack a cutie just because like I might need something extra. But that is my lunch for the last first day of high school ever.