Why it worked
The video uses a relatable 'day in the life' format for teachers, starting with a positive and aspirational tone about appearance and morning routine, which resonates with the target audience.
Summary
A teacher starts her day feeling good about her outfit and coffee, unaware of a challenge that awaits her. The video captures her morning routine before a professional development session.
Structure
- 1Teacher starts her day feeling good
- 2Teacher PD OTTD overlay appears
- 3Teacher takes a sip of coffee
- 4Teacher smiles at the camera
On-screen text
It's 8 AM,
my outfit is cute,
my coffee is working..
Little did I know...
Teacher PD
OTTD