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All breakouts
131Talking HeadProblem Callout hook
Hook
guys... the scale is broken again
@morganlikewhat
1.1K followers · usually 975 views a post
Views
126.3K
Likes
18.0K
Comments
265
Shares
309
Why it worked
The video likely resonated due to its relatable expression of frustration and the use of a common, albeit exaggerated, problem (a broken scale) to evoke an emotional response.
Summary
The video shows a person with headphones on, looking distressed and covering their face. On-screen text states "guys... the scale is broken again." The lighting shifts between purple and blue hues.
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Transcript, structure and on-screen text
4 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
WELCOME TO THE AMBERVERSE, PEOPLE… #amberlynnreid #gorlworld #gorlworldcommunity
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