Coastal Crust

@brimillsrealtor

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Views

24.7K

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733

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SoundTikTok sound · original sound - migorengmedia

Promoted product

Coastal Crust

Coastal Crust is known throughout the Lowcountry and Upstate of South Carolina, offering neapolitan style wood-fired pizza, italian inspired dishes and more in unique family friendly environments. We pride ourselves on quality ingredients, supporting local and employing talented and enthusiastic culinary professionals. Also operating antique trucks that have been restored into rolling pizza ovens, we also cater private parties, weddings + more!

Why it worked

The video leverages the excitement of a new local business opening, combined with appealing visuals of food, to create a soft-sell promotion that feels authentic and community-focused.

Summary

This video documents the ribbon-cutting ceremony for Coastal Crust, a new restaurant in Columbia, SC. The creator expresses excitement about the new establishment and shares a positive experience trying their pizza, looking forward to returning for other menu items.

Structure

1Ribbon cutting ceremony at Coastal Crust
2Creator expresses excitement for the new restaurant
3Creator tries and enjoys a slice of pizza

Original caption

There’s nothing better than seeing new local businesses open their doors! 🎉🍕 I had the chance to attend the ribbon cutting at Coastal Crust on Bull Street in Columbia, and I can already tell it’s going to be a favorite. I had to grab a slice of pizza while I was there, and it did not disappoint! 🍕👏 Now I can’t wait to go back to try their pastas and one of their drinks. If you haven’t checked them out yet, this might just become your new go-to spot! Have you been yet? If so, what should I order next? ⬇️ 📍Brianna Mills Real Estate 🏡 Realty One Group Reside 📲 (803) 542-4325 #ColumbiaSC #new #SupportLocalSC #MidlandsEats #BriannaMillsRealEstate

More from @brimillsrealtor

Product placement

Coastal Crust: A restaurant that serves pizza, pasta, and drinks. It ACTS as the location of the video and the subject of the creator's review. Removing it would change the video entirely.

Call to action

If you haven’t checked them out yet, this might just become your new go-to spot! Have you been yet? If so, what should I order?

On-screen text

Coastal Crust Columbia, SC

Transcript

There’s nothing better than seeing new local businesses open their doors! 🎉🍕 I had the chance to attend the ribbon cutting at Coastal Crust on Bull Street in Columbia, and I can already tell it’s going to be a favorite. I had to grab a slice of pizza while I was there, and it did not disappoint! 🍕👏 Now I can’t wait to go back to try their pastas and one of their drinks. If you haven’t checked them out yet, this might just become your new go-to spot! Have you been yet? If so, what should I order?

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