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Hook
KINDA CHIC TO BE A FASHION GIRL IN SF WHEN VOGUE ANNOUNCED THE NEWS
@marykorlindowns
59.4K followers · usually 1.3K views a post
Views
219.4K
Likes
24.4K
Comments
193
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Why it worked
The video leverages a timely cultural reference (Vogue's announcement) and aspirational imagery (fashion girls in SF) to create a relatable and engaging piece of content for a niche audience interested in fashion and city lifestyle.
Summary
Two young women, styled as fashion girls, walk down a street at night in San Francisco. The on-screen text references Vogue announcing news, implying a connection to fashion trends in the city.
Structure
- 1Two fashion-forward women walk down a San Francisco street at night.
- 2On-screen text highlights the chicness of being a fashion girl in SF.
- 3The text mentions Vogue announcing news, linking it to the fashion scene.
Product placement
Vogue (magazine): APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.
On-screen text
KINDA CHIC
TO BE A
FASHION GIRL
IN SF WHEN
VOGUE
ANNOUNCED
THE NEWS
Original caption
The sf fashion girls had a dayyyyy today💕 #vogueworld #vogue #sffashion #sanfrancisco
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