Product placement
Paulash x Lucky Beauty: This is a brand collaboration event. The video shows a makeup masterclass, customized pouches, and other beauty products. The brands are acting as the subject of the event, and their products are being used and displayed. Removing them would change the entire context of the video. Lucky Beauty: This is a brand that collaborated with Paulash for the event. Their products are displayed and used. Removing them would change the context of the video. Shakey's: This is a restaurant where the creator is eating. The menu shows "Super Shakes". The restaurant is acting as a substrate, providing a location for the creator to eat. Removing it would not change the core content of the video, but would remove the context of the meal.