my summer skincare

@skinxblla

4.1K followers · usually 940 views a post

Views

25.9K

Likes

36

Comments

10

Shares

0

SoundTikTok sound · Lost and Found

View velocity

+11 views over 5.2d · ~2/day · 5 observations

Promoted product

indu cleansing pads and everyday hero SPF50+

Why it worked

The video effectively showcases a simple and convenient two-step skincare routine using aesthetically pleasing products, appealing to viewers looking for easy summer skincare solutions. The creator's natural demonstration and positive commentary create a relatable and trustworthy endorsement.

Summary

The creator demonstrates their summer skincare routine using two products from the brand Indu: cleansing pads and an SPF 50+ sunscreen. The video highlights the convenience and benefits of each product for cleansing and protecting the skin.

Structure

1Introduction of summer skincare routine
2Demonstration of cleansing pads
3Application of SPF 50+ sunscreen
4Showcasing the final glowy look
5

Original caption

#AD | gifted by INDU these cleansing pads are deffo my new fav 🤭 especially as someone who doesn’t wash their face in the mornings ! products: 💦indu, cleansing pads ☀️indu, everyday hero SPF50+ @indu Beauty #indu #summerskin #indubeauty #spfeveryday

More from @skinxblla

Product placement

indu, cleansing pads: ACTS - used to cleanse the face, removing dirt. Removing it would change the video's demonstration.indu, everyday hero SPF50+: ACTS - applied to the face for sun protection. Removing it would change the video's demonstration.indu Beauty: APPEARS - a brand tag mentioned in the caption and on screen. Removing it would not change what happens in the video.

On-screen text

my summer skincare first let's cleanse pre soaked with cleansing milk so no need for water or a sink they are so soothing and non-stripping and can be used anywhere removes any surface dirt, perfect for on the go! next step is to protect perfect spf for on the go it's so lightweight and no greasy feeling leaves no white cast at all! perfect for sensitive skin types and younger skin glowy and ready to start the day the perfect cleanse & protect duo

Transcript

first let's cleanse pre soaked with cleansing milk so no need for water or a sink they are so soothing and non-stripping and can be used anywhere removes any surface dirt, perfect for on the go! next step is to protect perfect spf for on the go it's so lightweight and no greasy feeling leaves no white cast at all! perfect for sensitive skin types and younger skin glowy and ready to start the day the perfect cleanse & protect duo

pretending I’m going to wait patiently and open one draw a day in December as if

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