everyone knows this song

@gediusofficial

448.1K followers · usually 44.9K views a post

Views

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SoundTikTok sound · original sound - gediusofficial

View velocity

+17.5K views over 7.5d · ~2.3K/day · 7 observations

Promoted product

Strum

Get real-time chords to over 1 million songs. Play along, tune up, and strum anything.

33 videos13 creators

Why it worked

The video leverages a popular song and a relatable feeling of déjà vu, subtly integrating the 'Strum app' as a tool that facilitates the musical performance. This native mention makes the app seem useful without being overtly promotional.

Summary

Three people are singing and playing a guitar, with on-screen text indicating they are using the 'Strum app' for chords. The lyrics describe a sense of familiarity and melancholy.

Structure

1Introduction of the song and app
2Singing lyrics about falling walls and darkness
3Singing lyrics about closing eyes and feeling familiar
4Questioning optimism about the situation

Product placement

Original caption

This song is pure vibes w. @vitaaaa<3 #cover #singingcover #guitarcover

More from @gediusofficial

On-screen text

everyone knows this song and the chords are on the Strum app Strum - Play Guitar and the walls kept tumbling down in the city that we loved grey clouds roll over the hills bringing darkness from above but if you close your eyes does it almost feel like nothing changed at all and if you close your eyes does it almost feel like you've been here before how am I gonna be an optimist about this how am I gonna be an optimist about this

Transcript

everyone knows this song and the chords are on the Strum app Strum - Play Guitar and the walls kept tumbling down in the city that we loved grey clouds roll over the hills bringing darkness from above but if you close your eyes does it almost feel like nothing changed at all and if you close your eyes does it almost feel like you've been here before how am I gonna be an optimist about this how am I gonna be an optimist about this