Aug/7/26 Why the Apple Card Struggled to Succeed The Apple Card is dead 😔

@gordzxftpph

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Promoted product

Apple Card

Apple Card offers up to 3% Daily Cash back on purchases with no fees. Apply with no impact to your credit score to see if you’re approved. Terms apply.

3 videos3 creators

Why it worked

The video taps into a current financial news story about a major tech product, offering a clear and concise explanation of the situation with relatable points about user experience and banking practices. The creator's personal endorsement and hopeful outlook also resonate with viewers interested in financial products.

Summary

The video discusses the struggles of the Apple Card, highlighting Goldman Sachs' financial losses and potential exit from the partnership. It praises the card's user-friendly interface, daily cash back feature, and transparent fee structure, contrasting it with traditional banking statements. The creator expresses a personal liking for the card and hopes for a new partner to ensure its survival.

Structure

1Apple Card's struggling situation and Goldman Sachs' losses
2Praise for the card's user-friendly interface and daily cash back
3

Original caption

Is the Apple Card doomed to fail? With user-friendly features like daily cash back and transparent fee structures, it's shocking Goldman Sachs is struggling. Could another partner save it? Let's discuss! #AppleCard #Banking #GoldmanSachs #Finance #CreditCard #CashBack #UserExperience #FinancialLiteracy #MoneyManagement #Apple

More from @gordzxftpph

Product placement

Apple Card (ACTS - it is the subject of the video, its features and performance are discussed, and its interface is shown. Removing it would change what happens in the video) Goldman Sachs (ACTS - it is the partner bank for the Apple Card, and its financial performance with the card is discussed. Removing it would change what happens in the video) Mastercard (APPEARS - it is a logo on the Apple Card interface. Removing it would not change what happens in the video)

Call to action

Let's discuss!

On-screen text

Aug/7/26 Why the Apple Card Struggled to Succeed The Apple Card is dead 😔

Transcript

The Apple Card situation is not looking good. Starting with the fact that Goldman Sachs, they're the partner for the card, the bank that provides the money, they've lost billions of dollars and they're cutting their losses. Yeah, turns out if you make a great interface for people, it's not good for banks because then people know actually how much money they're spending and how much they'd have to pay if they didn't pay their bill in full. What other credit card has ever made that easy to understand? They don't want to because that's how they make money. The Apple Card also made it easy to understand where you were spending money with icons, rather than that weird thing in your bank statement that you're like, where did I spend that at? And I don't think the Apple Card gets enough credit for the daily cash feature where you didn't have to wait till the end of the month to get your cash back. They gave it to you the day after. That is unheard of. That is still one of the coolest advancements in banking we've probably ever seen. All of this you might notice is very bad though if you are the bank that is trying to make money from this partnership and that is the bank of Goldman Sachs. Yeah, I mean, I feel like you couldn't just looked at the Goldman Sachs executive and be like, hmm, if we don't screw people over for fees, how do we make money? It just sucks because I really like it and I hope that a new partner is found because unless American Express or somebody steps in, the Apple Card's probably dead.