Remembering the

@nwaoverunder

4.1K followers · usually 2.7K views a post

Views

17.1K

Likes

1.2K

Comments

19

Shares

419

SoundTikTok sound · walking on a dream by empire of the sun

Why it worked

The video taps into the universal appeal of hot air balloons and the excitement of a festival, creating a sense of FOMO (fear of missing out) for an upcoming event.

Summary

This video showcases footage from a past hot air balloon festival, highlighting the excitement of the event. It announces that the next festival is scheduled for August 14th and 15th at the Benton County Fairgrounds, encouraging viewers to attend.

Structure

1Recalling past festival
2Showing hot air balloons
3Announcing upcoming dates
4Encouraging attendance

Call to action

Who else is planning to go? 👀🎡

On-screen text

Remembering the Soar Festival is coming up... August 14 & 15th Benton County Fairgrounds

Transcript

Last year's SOAR Festival was one of those events that completely lived up to the hype. 🎈✨ Watching hundreds of hot air balloons fill the sky never gets old, and now I can't wait for this year's festival August 14th & 15th!! If you're looking for something to add to your Northwest Arkansas bucket list, this is your sign. Who else is planning to go? 👀🎡

Original caption

Last year's SOAR Festival was one of those events that completely lived up to the hype. 🎈✨ Watching hundreds of hot air balloons fill the sky never gets old, and now I can't wait for this year's festival August 14th & 15th!! If you're looking for something to add to your Northwest Arkansas bucket list, this is your sign. Who else is planning to go? 👀🎡 #hotairballoon #northwestarkansas #Bentonville #fyp #countyfair