Promoted product
Claw clip
Why it worked
The video addresses a common pain point for people with short hair: styling it in updos. By showing a practical and achievable solution using a popular accessory, it resonates with a wide audience looking for quick and easy hairstyles.
Summary
This video demonstrates how to style short hair into a bun using a claw clip. The creator divides her hair into two sections, creates two buns, and then secures them together with a claw clip.
Structure
- 1Part hair and create a half-up pony
- 2Twist the half-up pony into a bun
- 3Gather remaining hair and create a second bun
- 4Secure both buns with a claw clip
Product placement
Walmart: APPEARS - a corner watermark or logo on the creator's clothing, does not change what happens in the video. Claw clip: ACTS - used to style hair, visible result comes from it, removing it would change what happens in the video.
On-screen text
how to:
claw clip w/
short hair
yes this can be done on
short hair
make the first bun
with a half up pony
make second bun
with remaining hair
put a clip over both buns