Why it worked
The video likely worked due to its simple, visually engaging presentation of a popular toy, combined with a clear, albeit negative, outcome that could be interpreted as part of a game or challenge, making it relatable and shareable.
Summary
The video shows several Nee Doh Nice Cube toys in their packaging, along with a single cube toy. The cubes are manipulated and then a "You Lose!" message appears on screen, indicating a game or challenge has concluded.