that's

@fayeomeehan

143.8K followers · usually 3.7K views a post

Views

15.1K

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SoundTikTok sound · original sound - fayeomeehan

Promoted product

BallereTTe

Scopri le ballerine BallereTTe: l'unione perfetta di eleganza, comfort e artigianato italiano. Infiniti stili per ogni occasione e tendenza.

2 videos2 creators

Why it worked

The video taps into the popular 'cool girl' aesthetic and the desire for unique, niche shopping experiences in major cities like London. By showcasing a visually appealing store with a specific product focus (ballet flats) and demonstrating the creator's personal style choices, it appeals to viewers interested in fashion and shopping trends.

Summary

The creator visits a new shoe store in London called Ballerette, which specializes in ballet flats. She showcases the store's interior, tries on several pairs of shoes, and ultimately decides on a classic white leather pair. The video provides the store's address and recommends visiting on a weekday.

Structure

1Introduction to the store and its concept
2Entering the store and showcasing the selection
3Trying on different styles and colors

Original caption

a shop just for ballet flats? yes please 👼 i visited the new @BallereTTe store in london and wanted to show you guys! (the flats were gifted but i had no obligation to make this video) #balletflats #london

More from @fayeomeehan

Product placement

BallereTTe (gifted): ACTS - it is a shoe store, and the video shows the interior and the shoes. The creator visits the store and tries on shoes. Removing it would change the video's focus. BallereTTe (gifted): APPEARS - The store's address and name are shown on screen. Removing it would make the location less clear but not change the core content.

Call to action

go to the store

On-screen text

that's London ballet course where the Cool Girls shop in London the shopping let's this ballet it's outside put screen so to many colours leather suede leather painted leather flats shoes range 128 200 really which get on three all flats collection love green the up classic pair go the Chelsea screen recommend weekday early is gets really really

Transcript

that's London ballet course where the Cool Girls shop in London the shopping let's this ballet it's outside put screen so to many colours leather suede leather painted leather flats shoes range 128 200 really which get on three all flats collection love green the up classic pair go the Chelsea screen recommend weekday early is gets really really

the jonak heeled ballet flats in black leather dadou i love them so much i have

51.4

188.1K20.9K44

Jonak heeled ballet flats

188.1Kviews@fayeomeehan

it’s literally so easy to do #messybun #clawclipbun how to do a messy claw clip