If you're looking for a new office desk

@morganegwynn

9.7K followers · usually 694 views a post

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17.8K

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316

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SoundTikTok sound · original sound - morganegwynn

Promoted product

Uplift Desk

UPLIFT Desk is Wirecutter’s Top Pick since 2018. Over 200 desktops & 40 frames. The most stable, high-quality standing desk with a 15-year warranty. Shop now.

Why it worked

The video taps into the popular 'home office renovation' trend and offers a relatable 'good news/bad news' narrative about a desirable, albeit expensive, product, creating intrigue and a soft sell.

Summary

The creator unboxes and sets up a new Uplift standing desk for their home office. They acknowledge the desk is expensive but highly recommend it as a worthwhile investment.

Structure

1Unboxing the desk
2Assembling the desk
3Setting up monitors
4Cleaning and decorating the desk
5Final setup and recommendation

Original caption

PART 2: home office renovation!! Obsessed with this standing desk from @upliftdesk 🫶 will be sharing a more in-depth look at the desk and what options I picked in a future video!! #standingdesk #homeoffice #wfhlife #wfh #wfhmom

More from @morganegwynn

Product placement

Uplift Desk (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them) - removing it would change what happens in the video. Dell (APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp) - removing it would not change what happens in the video.

On-screen text

If you're looking for a new office desk BUILDING THE HOME OFFICE OF MY DREAMS then I have good news and bad news for you. The good news is that I have found the perfect, fully customizable standing desk. But the bad news is it is not cheap. But I will say it's an investment that I think is 100% worth it. Sadly, this is not an ad and slightly delusional attempt to land a collab with uplift desk. I still end up purchasing their desk and I have zero regrets and still highly recommend.

Transcript

If you're looking for a new office desk then I have good news and bad news for you. The good news is that I have found the perfect, fully customizable standing desk. But the bad news is it is not cheap. But I will say it's an investment that I think is 100% worth it. Sadly, this is not an ad and slightly delusional attempt to land a collab with uplift desk. I still end up purchasing their desk and I have zero regrets and still highly recommend.

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