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Hook
CUTEST NEW COFFEE SHOP IN FRESNO, CA
@califormela
21.0K followers · usually 2.7K views a post
Views
69.0K
Likes
5.3K
Comments
31
Shares
1.7K
Promoted product
Rumi Coffee
Mediterranean cafe in north Fresno. Coffee roasted in house, Syrian and Armenian pastries, Adeni chai and espresso. Open daily.
Why it worked
The video effectively uses aesthetically pleasing visuals and highlights a "cute" and "new" coffee shop, appealing to viewers looking for trendy local spots. The focus on visual appeal and the implied discovery of a hidden gem likely drove engagement.
Summary
The video showcases Rumi Coffee, a new coffee shop in Fresno, CA. It features various aesthetically pleasing shots of the shop's exterior, interior, coffee, and pastries, highlighting its "cutest" ambiance.
Structure
- 1Exterior shot of Rumi Coffee
- 2Interior shots of pastries and coffee
- 3Close-ups of coffee and desserts
- 4Ambiance shots of the coffee shop
Product placement
Rumi Coffee: ACTS - it is a coffee shop that sells coffee and pastries. Removing it would change what happens in the video.
Original caption
Cutest place ever!! ☕️ @rumicoffee #559 #559fresno #fresno #fresno559 #coffeeshop