Why it worked
The video taps into the popular 'that girl' aesthetic and routine-based content, offering viewers aspirational yet achievable self-care practices. The calming visuals and relatable tasks create a sense of comfort and encourage viewers to adopt similar habits for a better tomorrow.
Summary
The video shows a woman performing her evening routine to prepare for the next day. She tidies her bedroom, does dishes, starts the dishwasher, makes tea, and then goes through a skincare routine before getting into bed to read.
Structure
- 1Tidying bedroom
- 2Cleaning kitchen and loading dishwasher
- 3Making tea
- 4Skincare routine
- 5Getting ready for bed
- 6Reading
Product placement
Smeg kettle: it boils water for tea. It acts by heating water. Removing it would change the video because the tea could not be made. Sunbeam coffee machine: it makes coffee. It acts by brewing coffee. Removing it would change the video because coffee could not be made. The brand name 'Smeg' appears on the kettle. The brand name 'Sunbeam' appears on the coffee machine. These merely appear and do not change the video if removed.
On-screen text
things I do before bed so I don't hate tomorrow