MAN 'LIVING' IN LOS ANGELES BILLBOARD
PART OF PROMOTION FOR NETFLIX 'THE LAST HOUSE'
@abc7newsbayarea
1.2M followers · usually 35.3K views a post
Views
618.3K
Likes
65.0K
Comments
501
Shares
9.4K
Promoted product
The Last House
Why it worked
The stunt is highly unusual and visually striking, creating a real-world spectacle that naturally draws attention and encourages social media sharing. The interactive element of the man in the billboard engaging with the public adds a layer of engagement and curiosity.
Summary
A man is living in a billboard on Sunset Boulevard in Los Angeles as part of a promotion for Netflix's new movie, 'The Last House.' The stunt is attracting significant attention from passersby and drivers, who are surprised and intrigued by the unusual display.
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Transcript, structure and on-screen text
5 beats, a 258-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
A man has been living inside an enclosed space on a billboard on Sunset Boulevard in LA, surprising pedestrians and drivers passing by as part of a Netflix movie promotion. More at the link. #billboard #la #netflix #sunsetboulevard #abc7news